Thursday, January 6, 2011

SEO algorithms – Which SEO algorithm works best?

This is a great article by Michael Martinez from back on January 15, 2008.  If you are interested in learning more about SEO, what all those "crazy words" mean in reference to the back end of your website...or just want to understand how to speak "webmaster" this article. It breaks it down for you in a very comprehensive and well thought out way. I appreciate Michael for that! I think you will too!

If you were taking an English language test today, or a mathematical test, and you were asked to define “algorithm”, what definition would you provide? Do any of the following match your idea of what an “algorithm” is?
  1. A process for completing tasks
  2. The means by which the end is reached.
  3. A problem for which there is no resoluton.
  4. A method for solving problems.
  5. A method for defining methods.
A lot of people find the SEO Theory blog through search engine referrals for variations on “SEO algorithm”, “SEO algorithms”, “search engine algorithm”, etc. The funny thing about those referrals is that I haven’t actually written about SEO algorithms. I write an SEO algorithm roundup article last year (some of the advice in that article is now outdated, by the way). But what I called “SEO algorithms” in that post were not really SEO algorithms.
Search engine algorithms are complex things. One does not simply detail a search engine algorithm in a single blog post. But one can recap (or attempt to recap) the basic steps in the search indexing process. A fair number of SEOs have done this, some even using pictures. None of them have really done an adequate job. Nor am I likely to do an adequate job.
Search engines don’t have much to work with when they are indexing billions of pages. They just get a few hunderd pieces of information to pick from. If you have ever designed an inventory management system you’ll immediately see the advantages you have over a search engine. If you have never designed an inventory management system, you may appreciate the comparison with a little explanation.

(Cont to article)

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