Friday, May 6, 2011

Social Media: STOP PLANNING!! So frustrating!!

We can talk all day about brand leveraging, unique selling propositions, finding the WHY, etc...but how do I get business owners to start asking for what they WANT and stop taking what they can get in their business model? With social media you can do so much more with so much less...but the commitment to learn something new and stop planning and start DOING has to be there.

THINK THIS:  Is my brand special? What am I good at? What is my voice saying now, what do I want it to say tomorrow? How do I feel? How do I want to be received?
Social media is about the interaction between people…it’s not about having just relevant content ONLY…but also having something interesting to say and that will entice, inspire, educate or give insight to those around you who already are listening to you! Let THEM tell everyone how great you are to effectively grow your online audience or community following…this is way more effective than simply shouting your message over and over and over again hoping that it’s not falling on deaf ears. THINK DIFFERENT. This is not about ROI…this is not about directly marketing. It’s about being in front of people when they don’t need you so that when they do…they think of you first! This is about finding a new way to actively engage with your clients not so that they will come do business with you once, but create a real relationship with purpose and value to where they will become forever clients instead of “for now” client.

When you engage, you begin to establish recognition in the power of personal interaction with

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